Cayman Tourism to improve Customer Service
On April 16, 2007, Minister for Tourism Charles Clifford announced that the Cayman Islands tourism industry has launched a new programme aiming at consistent delivery of excellence standards of customer service.
To implement the programme, the Freeman Group was contracted. This is the US consultancy firm with a 23-year experience in Caribbean hospitality training. The entire programme costs about USD 700 000 for 3 years and is worked out to train up to 2 000 people in the Cayman Islands tourism industry.
The programme will allow Cayman tourism to build and protect its brand and to increase consumer confidence. Clifford emphasized that the quality of service delivery has to be elevated to a superior standard in order to continue and sustain growth of the Cayman economy as well as to reach and maintain “a competitive edge in a liberalised tourism business environmentâ€.
Clifford also outlined the Human Capital Development programmes that are already in process through the Department of Tourism to create awareness about the tourism industry.
The new service standards initiative is expected to incorporate the ideas of stakeholders, find consensus among them and ensure service delivery monitoring.
Director of Tourism Pilar Bush indicated several objectives for tourism, which are as follows: to be sustainable, to have sustainable growth and provide high economic returns for Cayman respecting the environment and local culture.